It's time for the 2nd feature of blogs from our Blog Roll: The future of real estate marketing by Joel Burslem. Joel works in marketing at an independent brokerage in Oregon and cover developments in the real estate industry.

One of the best things about Future of Real Estate Marketing is the great news coverage. Joel stays on top of new product and service launches as well as industry trends and tells it the way he sees it.

Today he has a great post about pay-per-click research and research tools like spyfu.com and keycompete.com .

You thought that your keyword lists and bids were secret and only available to you?

In the Internet marketing world nothing is secret.

We can see where you advertise, what your ads look like, estimate your spend, your average cost-per-thousand-impressions (CPM) and your average cost-per-click (CPC).

If your company has a partner or affiliate program we can even identify many of your best partners and recruit them on behalf of your competitor.

Nothing is secret on the web and it's easy to copy or get copied.

I have been a huge fan of Velocityscape and their data mining capabilities for competitive research. Everybody can get a free beta account at their new service spyfu.com. Register for free and type in your competitor's domain. You will get a decent sample of their keyword list and how much they are spending on the pay-per-click engines.

Head over to Future of Real Estate Marketing for the full scope and don't forget to add the blog to your blog reader.

Happy Holidays To You And Your Family! See you next week!

All the best.

-Ola