It's funny. Yesterday we broke the story about HomeGain launching free property listings for agents and asked "Who is next?" RealEstate.com? Zillow? Active Rain? (I truly think Active Rain has the grass root agent participation to pull off a national listing site).

It was Zillow.

Last night Zillow launched a free listing service for agents. It's a very smart move by Zillow that is sure to make them an even more successful real estate site. Is it good for agents? Yes. Free exposure to listings is almost always a good thing. I would expect Zillow to start offering some premium advertising options for real estate agents as the next step.

It's truly the week of "We want your property listings".

John Cook over at Seattle Post-Intelligencer also reports that HouseValues issued a press release that they will direct their participating agents listings to Google and Oodle.

Here are some quickly selected posts from around the web on the Zillow announcement:

1. Bloodhound Blog's Breaking News Coverage (Great post)

2. Inman News:
Top 10 Reasons Why The Zillow Move Is Significant
Real Estate industry reactions to the new Zillow service

3. Sellisus:
Will Zillow let listing owners opt-out?

Next year will surely be interesting. Will Zillow be the new national MLS? Stay tuned....

Best,

Ola