About Realtio

Realtio is a blog focused on marketing and business growth published by new real estate startup Housia.

Our audience is primarily real estate and mortgage professionals.

We cover and comment on industry news and developments. We also deliver real estate marketing advice with a primary focus on online channels for driving new leads and referrals.

The blog is edited by Ola Edvardsson, a well known lead generation expert in the performance-based Internet marketing arena.

Why did he start a blog for real estate and mortgage and professionals?

“Because I think we can have an impact on the bottom line of companies in this space. Many brokers and agents are struggling with ineffective marketing systems at best and none at all at worst.

I want to apply our unique experience working both in the Internet lead generation trenches as well as developing highly successful strategies for Fortune 500 firms.” Ola says.

Simply put: "We’re marketing experts helping real estate and mortgage companies make more money”, Ola concludes.


About Ola Edvardsson

Ola Edvardsson is the CEO and founder of Housia.

Ola’s primary background is in the performance-based Internet marketing industry.
He is also the owner of Performancy, an Internet Strategy and Media company.

Clients ranging from small Internet start-ups to Fortune 100 corporations turn to Performancy for successful strategies and hands-on advice and coaching.

Ola has among other things:

• Helped a Fortune 500 firm increase new customers by 700% across four business units in one year through online acquisition strategy work.
   
• Taken a leading financial services company's new channel from start-up to more than 20% of all new consumer lending acquisition in the United States.
   
• An internationally sought after speaker, he has addressed audiences in the United States, Europe and Asia. Ola's appearances range from large Internet marketing conferences such as ad:tech to private exclusive seminars.
   
• Trained hundreds of corporations and thousands of webmasters since 1999 on affiliate programs and performance-based marketing through his educational publications.

Originally from Sweden, he resides in the metro Detroit area with his family.